Every year, the 24th of July signals Samaritans Awareness Day in the United Kingdom, as part of the charity’s overall Talk To Us campaign running throughout the month. It is a day dedicated to shining a light on the vital work done by Samaritans in providing mental health support to...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
The Power of Editing: How to Perfect Your Written Content
Written content creation is a crucial part of your marketing strategy and, when done correctly, can help you grow your brand. But how do you create fantastic content that stands out against your competitors?Of course, you have to make what you publish relevant. There is no point in writing articles...
How Travelling Can Inspire You To Write Creatively
All writers face writer’s block at some point or other. We suddenly lack inspiration, experience self-doubt, or no longer feel passionate about the story we’re trying to tell. Most of us write because we love to, so it can be frustrating and disheartening when we can’t seem to put words...
From Inbox to Victory: Mastering Email Marketing Strategies in Sports
In an era dominated by social media trends and viral campaigns, it's easy to overlook the humble inbox. However, let me assure you: email marketing still packs a mighty punch and holds tremendous potential for sports teams.Picture this: your favourite team scores a last-minute winning goal, and the euphoria is...
10 Tips for Increasing Your WooCommerce Store’s Conversion Rate
So you now have a WooCommerce store. You have been selling your products for a while, but your sales could be better. How do you improve this? After all, the e-commerce market is more competitive than ever, with online global retail sales projected to surpass $7 trillion by 2025. To make the...
Marketing Insights To Help You Reach Female Consumers
In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...
5 Reasons to Use Micro-Influencers
In the ever-changing landscape of digital marketing, businesses are always searching for more effective ways to connect with their target audience and broaden their brand's reach. Influencers can be broken down into three main tiers: Whilst macro (popular) influencers and celebrities dominate influencer marketing, micro-influencing is on the rise. Social...
Men’s Jewellery SEO Marketplace Analysis
In today's SEO analysis, we will take a deep dive into the men's jewellery market. We will see how some of the top brands are performing and what opportunities we can spot to see how they can improve. We will look at: CRAFTD, Cernucci, VIRAGE, Adamans, and Serge DeNimes. Firstly,...
10 Content Marketing Tips for Dentists
Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...