Samaritans Awareness Day: How Mobile Can Amplify the Message of Samaritans’ ‘Talk to Us’ Campaign

Every year, the 24th of July signals Samaritans Awareness Day in the United Kingdom, as part of the charity’s overall Talk To Us campaign running throughout the month. It is a day dedicated to shining a light on the vital work done by Samaritans in providing mental health support to...

How to Get Started With Personal Branding

The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...

The Power of Editing: How to Perfect Your Written Content

Written content creation is a crucial part of your marketing strategy and, when done correctly, can help you grow your brand. But how do you create fantastic content that stands out against your competitors?Of course, you have to make what you publish relevant. There is no point in writing articles...

5 Reasons to Use Micro-Influencers

In the ever-changing landscape of digital marketing, businesses are always searching for more effective ways to connect with their target audience and broaden their brand's reach. Influencers can be broken down into three main tiers: Whilst macro (popular) influencers and celebrities dominate influencer marketing, micro-influencing is on the rise. Social...

Men’s Jewellery SEO Marketplace Analysis

In today's SEO analysis, we will take a deep dive into the men's jewellery market. We will see how some of the top brands are performing and what opportunities we can spot to see how they can improve. We will look at: CRAFTD, Cernucci, VIRAGE, Adamans, and Serge DeNimes. Firstly,...

10 Content Marketing Tips for Dentists

Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...