Buy Clever Stuff

Buy Clever Stuff

About the CLIENT.

BuyCleverStuff are one of the UK’s leading Audio-Visual Specialists selling exclusively online. Because of their buying power in the UK market, they are able to source high quality products at competitive prices.

The BRIEF.

Previously, BuyCleverStuff relied heavily on paid traffic through Google AdWords. They were getting traffic to the website however, it was costing them a lot of money and it was poorly converting. They wanted to reduce the monthly advertising spend on AdWords and optimise landing pages to convert more visitors into customers.

What We DID.

There was immediately a large focus on conversion rate optimisation and user experience testing. The website was relying on AdWords traffic, but the bounce rate was very high. We immediately stripped down the site architecture and recommended design changes to their in-house web team. To aid the conversion rate for Google Ads we researched high intent keywords with small search volume. We also optimised for voice search which meant lots of research into long tail keywords and making sure the website was completely mobile friendly.

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