Arm Candy run monthly competitions in which individuals must guess the co-ordinates of a photo in a “spot-the-ball” format. The winner will receive a designer handbag of their choice.
Arm Candy approached us to develop their organic social media strategy. They wanted to raise their presence across all social channels to attract new players and retain existing players to encourage them to play the game.
We spent time to understand the target audience which helped inform us the best types of content to produce and how often.
The key to the success of this project was being consistent and reviewing data at regular intervals.
Here are some of our most successful posts.