Access Skills are a leading provider of Health & Social Care Training throughout the UK. They are a Skills for Care Endorsed Provider and the official partner of the National Care Association.
Access Skills tasked us with increasing the organic traffic to their website by increasing the visibility and ranking of top priority keywords. We were also tasked with optimising an old Google PPC campaign with the goal of decreasing the high CPA.
We started by setting out the main objectives, both for the organic side of the strategy and the paid Google campaign. We created a 6 month content strategy to increase the visibility of the relevant landing pages. This included a monthly original article piece on an industry leading topic. We implemented a link building strategy which saw several backlinks claimed within the first 3 months from highly authoritative industry relevant websites. We also performed a number of CRO checks on the landing pages to ensure the website is fast loading and easily readable to search engines. We re-wrote the majority of the content on the landing pages, as well as re-structuring the content layout to be easily crawled by Google.
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