A brand identity is a crucial aspect of any business. Whether operating on a small scale locally, or you’re an established and well known brand, it works the same way. In a world where we are bombarded with colours, adverts and logos left right and centre, your target market needs to be aware of your business and the message it sends. A ‘brand’ is not just the logo of your business, it’s the very presence, with a story behind it, and value to bring to a potential stakeholder.
We take care of everything that comes into the design of a brand identity, both verbal and visual. We offer a fully bespoke solution based on your business’ needs, offerings, goals and target market. We use a number of branding tools such as workshops and audits to determine the brief and requirements for your business, and how it needs to present itself both in the online and offline space.
Depending on the size and positioning of your business, you may not require a Comprehensive Brand Development exercise. All you may be looking for is the perfect logo to represent your business. And that’s fine! We are here to cater to your needs, and help your business stand out visually in the process.
First, we identify what your company represents. Who it is. Who the key stakeholders are, and who are the target market.
We distinguish how you are different from your competition, and what value you offer to your customers.
We start this simply by asking “why does your business exist?”
Once we have a great idea of the basics of your business, we begin to strategise and test visual and verbal brand identities to create a brand proposal.
This process consists of us presenting a variety of different ideas in terms of logo, colour scheme, business card design; as well as less tangible elements such as the tone, the voice, the values and the core mission and messaging of your business.
Brand delivery is the final stage of our branding process. By this stage, we will have established why your business exists, what value it offers, who it offers its value to, and how does it portray that value to its target market.
With the strategy in place, we begin to launch the brand identity piece by piece. We unveil the new logo design and colour scheme, we engage with your target market using social media, and educate the market on the new found mission and vision of your business.
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.