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Access Skills are a leading provider of Health & Social Care Training throughout the UK. They are a Skills for Care Endorsed Provider and the official partner of the National Care Association.
Access Skills tasked us with increasing the organic traffic to their website by increasing the visibility and ranking of top priority keywords.
We were also tasked with optimising an old Google PPC campaign with the goal of decreasing the high CPA.
We started by setting out the main objectives, both for the organic side of the strategy and the paid Google campaign.
We created a 6 month content strategy to increase the visibility of the relevant landing pages. This included a monthly original blog article piece on an industry leading topic.
We implemented a link building strategy which saw several backlinks claimed within the first 3 months from highly authoritative websites.
We also performed a number of CRO checks on the landing pages to ensure the website is fast loading and easily readable to search engines.
We re-wrote the majority of the content on the landing pages, as well as re-structuring the content layout to be easily crawled by Google and read by visitors (H and p tags).
Date: March 2019 – Ongoing
Link: www.accessskills.co.uk
Fly High Media Ltd, Oaklands Business Park. Hooton Rd, Hooton, CH66 7NZ
0151 528 9502
Fly High Media Ltd, 11th Floor 3 Piccadilly Place Manchester M1 3BN
0161 818 4645
Fly High Media Ltd, Building 1000 Lakeside North Harbour, PO6 3EZ
023 9216 0505
Fly High Media Ltd, 3 Shortlands, Hammersmith London, W6 8DA
020 8144 2343
VAT Number 314 7567 94 | Company number 10064688
